AAA sponsorship proposal guidelines
Requirements for sponsorship proposals
Make sure your proposal includes:
Special events, fairs, festivals & charity proposals
- Attendee demographics (age, male/female, household income)
- Attendance numbers (annually, or by event)
- Attendee geographic footprint: Where do the attendees come from regionally, or is there a television audience? (If multiple regions, include percentage breakdown by region)
- Is there an opportunity to promote and/or solicit insurance and travel leads on-site?
- For charity/nonprofit events: what or who are the beneficiaries of the event?
Sports & motorsports proposals
- Fan demographics (age, male/female, household income)
- Attendance numbers (annually, or by event)
- Fan geographic footprint: Where are the fans from regionally, or where is the television audience? (If multiple regions, include percentage breakdown by region)
- Is there an opportunity to promote and/or solicit insurance and travel leads in association with your property?
How to submit a proposal
If you’re in Alabama, Arkansas, California, Hawai‘i, Illinois, Indiana, Kansas, Louisiana, Maine, Mississippi, Missouri, New Hampshire, New Mexico, Texas, Vermont, or Virginia:
- Email sponsorship@aaa-calif.com (must be 4MB or less)
- Mail to: American Automobile Association
Attention: Sponsorship Proposals
3333 Fairview Rd., A153
Costa Mesa, CA 92626
If you’re in Kentucky, New York, Ohio, Pennsylvania, or West Virginia:
- Mail to: American Automobile Association
Attention: Public Affairs/Sponsorship Proposals
5700 Baum Blvd.
Pittsburgh, PA 15206
Please note: All proposals will be reviewed, but due to the volume of sponsorship proposals regularly received by AAA, proposals cannot be returned. Opportunities that align with AAA's sports/event marketing strategy may be selected for further discussion. AAA will only respond to proposals that are being considered.