Thank you for your interest in becoming a valued AAA Discounts & RewardsSM participating business for the Automobile Club of Southern California and its members—loyal consumers who appreciate value and quality.

The AAA Discounts & Rewards program provides Auto Club members with discounts on items they need and use every day, such as dining, automotive, entertainment, shopping, travel, home improvement, and many other services. Participating businesses are promoted year-round in select member publications, direct mail, online, and more.

Businesses interested in becoming a AAA Discounts & Rewards participating business are required to provide Auto Club members with an ongoing discount equivalent to, or better than 10 percent off their core product or service, for a minimum of one year. The discount must be offered to Auto Club members year-round, and may not exclude core products or services. Auto Club members should be able to redeem the offer by showing their AAA membership card in-store, or by visiting a unique Auto Club member landing page.

Please review the program details and requirements outlined below and, if your business meets the minimum program requirements, send a request to join our program.

AAA Discounts & Rewards participating businesses must meet the following criteria:

  • Stand out as a leader in your business category: "Best in Class"
  • Maintain a quality image consistent with the Auto Club brand
  • Southern California businesses must offer at least 10 locations (some exceptions may be granted)
    • Automobile Club of Southern California includes San Diego, Imperial, Orange, Riverside, Los Angeles, San Bernardino, Ventura, Santa Barbara, Kern, San Luis Obispo, Tulare, Inyo, and Mono counties.
  • Be without legal or public relations issues
  • Be financially sound
  • Maintain a significant market share
  • Actively market your product or service
  • Have been in business for more than three years
  • Commit to providing Auto Club members with the best ongoing offer
  • If your business is a franchised operation, franchisee participation must be 90 percent or better
  • Web-based e-tailers must meet the above criteria, except for storefront locations, along with the following criteria:
  • Maintain a website that can complete sales and provide the discount online
  • Create a AAA Discounts & Rewards landing page with a unique URL
  • Maintain a secured socket layer (SSL) to protect transactional data
  • Be able to link back to the Auto Club website
  • Does not compete with the Auto Club, current AAA Discounts & Rewards discounts, or link to competing websites

If your business meets the requirements detailed above, and is not listed as an excluded product/service, you may submit a request to become a AAA Discounts & Rewards participating business. Your request must include the following:

  • Overview of your products and services
  • Brief company history
  • Number of storefront locations and whether you sell products online
  • Your company's market share (approximately)
  • Your target demographic(s)
  • Your proposed offer to Auto Club members
  • Your complete contact information

Please send your request to: AAADRInquiry@aaa-calif.com Mail must be less than 4MB.

The Auto Club reserves the right to change, modify, or discontinue participant eligibility requirements at any time and without notice. Compliance with the foregoing standards does not guarantee acceptance into the AAA Discounts & Rewards program. Participation in the program is at the sole discretion of the Auto Club.

SUBMIT A REQUEST